A new COMPARE feature is coming to our product search results, giving buyers the ability to evaluate new products found on eBay against the same item sold directly by participating manufacturers or authorized distributors. Because the lowest price doesn’t always mean the best value.
Soon, when you find a new product through our search platform, you’ll see a COMPARE option alongside select listings. This feature allows you to compare the eBay listing with the same product offered directly by a participating manufacturer or distributor, creating a true apples-to-apples comparison.

The COMPARE option goes beyond price. Buyers will be able to review differences in warranty coverage, service and support, product assurance, and long-term reliability. Participating manufacturers provide direct links to their platforms, ensuring you’re comparing the exact same item, with pricing kept within an approved range for fair and meaningful evaluation.
This upcoming feature gives you a direct way to compete where it matters most: trust, service, and support. If your products appear in our search results, participation allows you to highlight the benefits of purchasing new from an authorized source while remaining competitively priced.
Manufacturers and distributors who participate can:
Now accepting participants for this upcoming feature.
Contact us to learn how to be included when COMPARE launches.
Only new products identified through our search platform will be eligible. Used, surplus, or refurbished items will not be included.
In addition to price, the COMPARE feature highlights warranty coverage, service and support, and purchasing directly from an authorized source.
Participating manufacturers provide pricing within an approved range, allowing customers to make fair, apples-to-apples comparisons without misleading discrepancies.
Not yet. This feature is coming soon, and we are currently onboarding manufacturers and distributors who wish to participate.
If your products appear in our search results and you’re interested in participating, contact us to learn more about enrollment and requirements.